Top 5 life insurance companies in Canada

Top 5 Life Insurance Companies in Canada: Complete Guide

Discover safety and assurance from the insurance companies in Canada. From life protection to health coverage, explore options that ensure your peace of mind for today and the future.

This article delves into the Top 5 life Insurance companies in Canada, shedding light on their histories, offerings, customer satisfaction, and industry standing.

Life insurance plays a crucial role in securing one’s financial future, and Canada boasts several prominent life insurance providers. 

Insurance companies in Canada stand as cornerstones in Canada’s life insurance landscape.

With a rich history and a range of life insurance products, including term, whole, and universal options, they cater to diverse needs. 

The unique reputation of Top Insurance Companies in Canada spans customer-centric policies and innovative features earning high ratings from independent agencies and positive testimonials from policyholders.

The top life insurance companies in Canada can help you save on premiums, offer sufficient coverage, and ensure your beneficiaries’ financial security. 

Choosing the best life insurance coverage in Canada can be tricky, but it involves more than just costs.

It’s about finding reliable coverage, considering insurance type (term or permanent), coverage amount, and the company’s financial reputation.

Types of Life Insurance Covers in Canada

  • Term life insurance 

In Canada, term life insurance offers coverage for a set period.

By paying regular premiums, the insurance company disburses a lump sum to beneficiaries upon your passing. 

This money can address funeral costs, debts, and living expenses. Terms range from 1 to 40 years. You can renew, convert, or let the policy expire if you outlive the term.

  • Whole life insurance 

Whole life insurance guarantees lifelong coverage, with premiums continued to be paid.

In Canada, whole life insurance is pricier, up to 7.5 times, compared to term policies. It might be suitable for high-net-worth individuals.

  • Universal life insurance 

Universal life insurance blends life coverage with savings.

In Canada, it’s favored for flexibility, allowing adjustments to coverage and premiums over time.

However, it’s more intricate and requires ongoing monitoring.

  • No medical life insurance 

This type of insurance doesn’t demand a medical exam or health queries.

In Canada, it’s favored by those with health concerns or those who reject traditional policies. It’s also known as guaranteed or simplified issue life insurance.

Who is a “Life Insurance Beneficiary”?

A life insurance beneficiary is an individual who receives a death benefit when the policyholder passes away. It’s possible to designate multiple beneficiaries for your life insurance policy, such as your partner or children.

According to the Financial Consumer Agency of Canada, you have the option to designate your spouse, a family member, a friend, or even a charitable organization as a beneficiary.

Top 5 Life Insurance Companies in Canada:

  • Manulife 
  • Policy Me 
  • Sunlife Financial 
  • RBC Insurance 
  • Industrial Alliance (iA)


Manulife Financial Corporation is a Canadian multinational insurance company and financial services provider headquartered in Toronto, Ontario.

Manulife holds the position of being Canada’s biggest insurance company, boasting assets amounting to 1.3 trillion dollars. 

Besides offering insurance coverage, Manulife extends its services to banking and investments. The array of choices within their life insurance policies adds to the company’s offerings.

Manulife is a leading international financial services group that helps people make their decisions easier and lives better

They provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups, and institutions.


  • Health insurance 
  • Life insurance 
  • Combination insurance 
  • Travel Insurance 
  • Mortgage protection insurance 

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Policy Me 

PolicyMe, a Canadian digital insurance platform, simplifies and makes family financial protection affordable. 

Since 2018, PolicyMe, a prominent online life insurance solution in Canada has assisted nearly 10,000 Canadians in obtaining coverage. 

Founded by two insurance consultants, the company provides policies from reputable bodies and offers policies backed by industry leaders and federal regulations. 

PolicyMe’s reach extends to Canadian citizens, residents, work permit holders, and those with student visas, widening access to online life insurance.

PolicyMe is licensed to operate in multiple provinces and territories. This online approach also streamlines processes, reducing administrative costs and ultimately leading to more affordable premiums.

Insurance Services 

  • Term Life Insurance
  • Critical illness insurance 

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SunLife Financial

SunLife Financial ranks among the world’s largest insurance companies, boasting over $328 billion in total assets. The company’s global presence extends to countries like the United States, Australia, and the United Kingdom. 

SunLife offers a comprehensive range of life insurance choices, encompassing diverse term life and permanent life insurance options.

The origins of Sun Life can be traced back over 150 years in Canada, where the company took its first steps. Starting with insurance sales, their offerings have expanded to encompass wealth solutions and tailored health programs.

Sun Life stands as an influential industry leader, impacting millions of individuals and numerous companies across Canada, as well as vast clients worldwide.

Insurance Services: 

  • Life insurance
  • Term life insurance
  • Permanent life insurance
  • Health insurance
  • Travel Insurance
  • Mortgage protection insurance
  • Business owner insurance

As a leading Canadian-based financial services company, they strive to help clients achieve lifetime financial security and live healthier lives.

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RBC Insurance 

RBC Insurance is an insurance division of Royal Bank of Canada, recognized as the largest Canadian bank by market capitalization. 

RBC offers a wide range of Insurance options, including life, health, home, auto, travel, wealth, and reinsurance solutions, along with creditor and business insurance services.

These offerings cater to individuals, groups, and businesses alike.

RBC Insurance stands as one of the prominent Canadian bank-affiliated insurance entities, with a global outreach that spans nearly five million clients and a workforce of around 2,800 employees.


Personal Insurance 

  • Auto Insurance 
  • Home Insurance 
  • Life Insurance 
  • Travel Insurance 
  • Health Insurance 
  • Leisure & Lifestyle Insurance 
  • Credit & Loan Protection 
  • Retirement Investment Protection 

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Industrial Alliance (iA)

iA Financial Group is one of Canada’s top companies in the insurance and wealth management sector, boasting billions of dollars worth of assets and holding an impressive AM Best Rating of A+.

Under its insurance division, Industrial Alliance Insurance and Financial Services Inc., a comprehensive range of personal insurance products are available.

These encompass life insurance, automobile, recreational vehicle, home, mortgage, health, disability, and travel insurance.

Established in 1892, iA Financial Group has influence across the border with operations in the United States and stands among the most substantial publicly traded entities. 

Its securities are featured on the Toronto Stock Exchange with the symbols IAG (common shares) and IAF (preferred shares).

Insurance Services: 

  • Life insurance
  • Car Insurance
  • Recreational vehicle insurance
  • Home Insurance
  • Mortgage Insurance
  • Health and disability insurance
  • Travel Insurance 

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What is the cost of life insurance in Canada?

The cost of life insurance in Canada typically ranges from $15 to $100 per month.

However, the specific amount depends on factors such as age, gender, smoking habits, health conditions, lifestyle, and the type of policy chosen. 

In broad terms, the younger and healthier an individual is, the more affordable their insurance premiums are likely to be.

What types of insurance are commonly recommended? 

Financial experts often recommend four primary types of insurance: life insurance, health insurance, auto insurance, and long-term disability insurance.

These coverages help individuals mitigate various risks and ensure financial protection in different aspects of life.

Why is life insurance important? 

Life insurance is crucial because it provides financial security for your loved ones in the event of your passing.

It ensures that your beneficiaries receive a lump sum payout, helping cover expenses such as funeral costs, outstanding debts, and ongoing living expenses.

How does health insurance benefit me? 

Health insurance is essential as it safeguards you from the high costs of medical treatments and healthcare services.

It covers medical expenses, hospitalization, prescription medications, and preventive care, allowing you to access necessary healthcare without worrying about hefty bills.

What does auto insurance cover? 

Auto insurance provides coverage for your vehicle and potential liabilities resulting from accidents.

It includes various components such as liability coverage (for damages to others), collision coverage (for damages to your vehicle), and comprehensive coverage (for non-collision incidents like theft or natural disasters).

What is long-term disability insurance? 

Long-term disability insurance ensures that you receive a portion of your income if you’re unable to work due to a long-term illness or injury.

It provides financial support during periods of disability when you might not have a regular income source, helping you cover essential expenses while focusing on recovery.

How much life insurance coverage do I need? 

The amount of life insurance coverage you need depends on factors like your financial responsibilities, debts, family size, and future goals.

A common approach is to aim for coverage that is 5-10 times your annual income, but it’s advisable to assess your unique circumstances with a financial advisor.

What’s the difference between term and permanent life insurance? 

Term life insurance provides coverage for a specific period (term), usually 10, 20, or 30 years, offering a death benefit if you pass away during that time.

Permanent life insurance, like whole life or universal life, covers you for your entire life and builds cash value over time. The choice depends on your goals and budget.

Can I change my life insurance policy after purchasing it? 

Yes, you can often make changes to your life insurance policy after purchase.

Some policies allow you to adjust coverage amounts, add riders for extra protection, or even convert term policies to permanent ones.

It’s essential to review your policy periodically and discuss any changes with your insurance provider.

Is Canada insurance good?

Yes, insurance in Canada is generally considered to be of good quality.

The country has a well-regulated insurance industry that offers a wide range of coverage options, including life, health, auto, and more.

It’s important to research and select reputable insurance providers to ensure you receive reliable and comprehensive coverage tailored to your needs.

Can I purchase life insurance on the Internet in Canada?

Certainly, you can buy life insurance online in Canada. Some Insurance Companies in Canada offer online options for customers tailored to their needs. Read on and find out more.


The journey through the top 5 life insurance companies in Canada has uncovered options and opportunities for individuals to safeguard their loved one’s futures. 

These industry giants, each with their unique strengths, innovations, and customer-centric approaches, collectively contribute to shaping the landscape of life insurance in the country. 

As Canadians continue to prioritize their financial well-being, the choices presented by these companies empower them to make informed decisions tailored to their needs. 

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